MatchaFest®
MatchaFest® is the world's largest matcha-focused festival, bringing together handcrafted matcha drinks, curated vendors, wellness brands, and community-driven experiences in cities across the U.S.
YEAR
2025–Present
ROLE
DIRECTOR OF EXPERIENTIAL DESIGN & MERCHANDISING
RESPONSIBLITIES
Experiential Design
Spacial Design
Graphic Design
Merchandising
About the project
Craft immersive physical environments that engage people on multiple sensory and emotional levels. using architecture, constructed elements, storytelling, and technology to turn passive observation into interactive experiences.
Bridge the gap between form and function, focusing heavily on traffic flow, space planning, and sensory elements like light and materials.
Design, curate, display, and price products to maximize sales. Create eye-catching graphics, physical displays, and manage inventory to optimize revenue.
MatchaFest®
OVERVIEW
MatchaFest® is the world's largest matcha-focused festival, bringing together handcrafted matcha drinks, curated vendors, wellness brands, and community-driven experiences in cities across the U.S.
YEAR
2025–Present
ROLE
DIRECTOR OF EXPERIENTIAL DESIGN & MERCHANDISING
RESPONSIBLITIES
Experiential Design
Spacial Design
Graphic Design
Merchandising
About the project
Craft immersive physical environments that engage people on multiple sensory and emotional levels. using architecture, constructed elements, storytelling, and technology to turn passive observation into interactive experiences.
Bridge the gap between form and function, focusing heavily on traffic flow, space planning, and sensory elements like light and materials.
Design, curate, display, and price products to maximize sales. Create eye-catching graphics, physical displays, and manage inventory to optimize revenue.
MatchaFest®
OVERVIEW
MatchaFest® is the world's largest matcha-focused festival, bringing together handcrafted matcha drinks, curated vendors, wellness brands, and community-driven experiences in cities across the U.S.
YEAR
2025–Present
ROLE
DIRECTOR OF EXPERIENTIAL DESIGN & MERCHANDISING
RESPONSIBLITIES
Experiential Design
Spacial Design
Graphic Design
Merchandising
About the project
Craft immersive physical environments that engage people on multiple sensory and emotional levels. using architecture, constructed elements, storytelling, and technology to turn passive observation into interactive experiences.
Bridge the gap between form and function, focusing heavily on traffic flow, space planning, and sensory elements like light and materials.
Design, curate, display, and price products to maximize sales. Create eye-catching graphics, physical displays, and manage inventory to optimize revenue.